Born out of inspiration from the vibrant streets of Brazil, JOGA embodies the soulful dance of Joga Bonito - the beautiful game. It's not just about the goals scored but the stories told through every deft touch and every graceful move on the pitch.

As modern football became awash with metrics and data, we found ourselves yearning for the days when raw talent and artistry reigned supreme.

That's why JOGA was born - to reignite that essence and to keep the artistry of football alive.

ABOUT THE FOUNDERS

Born into a proud footballing family, football has always been our first language. As the game became more commercial and disconnected from its roots, we wanted to build something that brought the soul back.

We’re Ethan and Zack Chislett, two brothers and professional players, and the founders of JOGA - a brand created to celebrate freedom, flair, and expression. Our mission is simple: build products that keep football culture alive and help players feel closer to the true spirit of the beautiful game.

THE JOGA MISSION

JOGA is more than a brand; it's a celebration of football's authentic spirit. We stand for those who believe football is not just a sport but a canvas for creativity, a platform for individual expression, and a conduit for shared human experiences.

We champion the notion of playing your truth, embracing every player's unique voice, and their relentless pursuit of growth.

WE’RE IMPACTING THE BEAUTIFUL GAME

At JOGA, we're more than just teammates; we're a family. We foster a global community of football enthusiasts, united under the banner of Joga Bonito.

We're committed to creating spaces for connection, sharing, and growth—because we believe the best parts of football happen both on and off the field.

 
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